S.N.O.B. Consulting was created in September 2007 by Erika Stanley. As a designer, Erika received requests from celebrity clients to offer her expertise for appearances and personal wardrobe styling. Soon Erika was assisting stars and boutiques alike to shape their fashion images. From helping specialty high-end stores to find their demographic to dressing Los Angeles' most popular news anchor for her morning show, Erika's trend-watching eye was keeping her clients on the forefront of fashion. A graduate of the prestigious downtown-LA Fashion Institute, Erika was constantly interested and aware of fashion trends. By taking notice of the shifts in style, Erika used these details to build a successful apparel line, Rix Chix: a high-end, boutique brand constantly evolving to be on the brink of new waves of fashion. Erika has now combined her love of designing with her expert fashion knowledge to create S.N.O.B.: Shopping's Naturally Our Business.