More than 150 years of The Japanese Vision of Beauty, influenced by our deep connection to nature, and a profound creativity that leads to innovation. In this, our heritage reflects duality: East meets West, inner beauty enhances outer beauty, and modernity redefines tradition. SHISEIDO Vision of Beauty Making beauty meaningful in everything. This is the unique power of SHISEIDO. We perceive an innermost beauty, invisible to the eye, and bring it to light. With this essential strength, we reveal our unexpected yet true beauty. That which comes from deep within, gifting us with confidence. Embrace this beauty.