FoodFood is India’s first 24X7 food and lifestyle channel which is owned by Turmeric Vision Pvt. Ltd. (TVPL) and Mogae Consultants. FoodFood was conceptualized by Padam Shri Master Chef Sanjeev Kapoor, the most celebrated face of Indian cuisine today, TV show host, author of bestselling cookbooks, restaurant consultant, architect of unique range of food products and winner of numerous awards. Food shows once a huge hit only among women, are today very popular amongst almost a much wider viewer base including—men, women, and kids of all ages It’s not just about cooking, but about all that one would want to know about food and its simple intricacies. Food shows are coming out of the kitchen and becoming more innovative, entertaining and stimulating. The mushrooming of food-related shows, on every possible television channel emphasizes the success of the food genre.