Designing and Implementing Conjoint SPSS

Dr. Baker SDSU Marketing
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In this video, you are shown how to take the conceptual design you have for a Conjoint Study and implement that design within SPSS. We design a fractional factorial experiment, we generate the plan cards, we imput the gather data from our experiment into a SPSS data file, and then we run our SPSS analysis and (briefly) interpret the results. Check out my other Conjoint Analysis video that shows you how you can use the SPSS Conjoint Output in Excel to model the optimal product and price combination for a new product you are designing.

Published by: Dr. Baker SDSU Marketing Published at: 7 years ago Category: آموزشی
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