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Stop struggling to connect field sales activities to strategic marketing initiatives. Achieve budgetary alignment between all departments via complete visibility into where trade marketing spend is allocated. Extract the maximum benefit from trade marketing efforts. Our fact-packed webinar demonstrates how easy it is to efficiently Plan, Execute and Measure your strategic sales initiatives with the collaboration, visibility and accountability essential to sales, marketing, finance and executive stakeholders. What you’ll learn: Best practices on how to effectively allocate, communicate and track field sales budgets. How to achieve visibility into local plans and spending for optimal return on investment in trade marketing. Critical insights into how to drive your marketing strategy through sales activities.
