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Discusses situational, pscyhological, and sociocultural influences on the consumer decision making process such as physical and social surroundings, time, purchase reason, mood, perception, motives, learning, attitudes, personality, lifestyles, roles, family influence, reference groups, social class, and culture and subculture. Table of Contents: 00:15 - Influences on Consumer Decision Making Process 01:16 - Situational Influences: 03:22 - Psychological Influences 04:58 - Selective Perception Illustrated? http://smartdatacollective.com/mithunsridharan/184581/how-big-data-could-facilitate-selective-perception-marketing 07:57 - Motivation http://www.simplypsychology.org/maslow.html 11:29 - Psychological Influences 16:26 - Influences on Consumer Decision Making Process 16:50 - Sociocultural Influences 22:01 - Influences on Consumer Decision Making Process
