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Increasing your open rates is one of the most important marketing strategies your team can undertake to grow your business. Your email contact list is a list of incredibly engaged and warm leads, however many companies still settle for less than optimal open rates and as a result less than optimal conversions. In this Email Explained video, our Director of Customer Success in the US explains first what open rates are, why they are so important, and how you can use Mailjet to improve your email marketing campaigns. Key Takeaways: 1) Marketing emails tends to have lower engagement than transactional email. 2) Research benchmarks in your industry and try to hit these marks, stop worrying about generic stats 3) Always remember to send timely, relevant, and personal emails. Be sure to reach out to our Customer Success Team to learn more about how land in the inbox and improve your email marketing strategys. Learn More: https://www.mailjet.com Sign up Free: https://www.app.mailjet.com/signup Request a Demo: https://hello.mailjet.com/en-demo/ Of a Kind Case Study: https://www.mailjet.com/resources/success-story/of-a-kind/
