Frozen Food: The $300 Billion Idea That Changed How We Eat | Billion Dollar Breakthrough

From frozen pizza to Eggo waffles to Trader Joe's, frozen food has taken over the grocery store. But frozen food wasn't always this popular. There was a time when Americans bought only a couple of pounds of frozen food per year. The breakthrough that gave us frozen food was pioneered by Clarence Birdseye. But what started out as frozen peas and fish has grown to an almost $300 billion industry. MORE BUSINESS INSIDER VIDEOS: How Chefs In The NBA Bubble Make 4,000 Meals A Week | Big Business https://www.youtube.com/watch?v=RkBFVR7lfj8&t The Rise Of $12 Salads https://www.youtube.com/watch?v=INAdl_N_ju0&t How Restaurants Make 800,000 Meals (And Counting) For Frontline Workers | Big Business https://www.youtube.com/watch?v=0dU5lWhonyQ&t ------------------------------------------------------ #Food #FrozenFood #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe: https://www.youtube.com/user/businessinsider BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Amazon Prime: http://read.bi/PrimeVideo Frozen Food: The $300 Billion Idea That Changed How We Eat