The new primetime is personal. As viewers increasingly seek out relatable content on their own terms, YouTube creators are attracting audiences in the millions. Get to know Andrew Rea → https://www.youtube.com/channel/UCJHA_jMfCvEnv-3kRjTCQXw Claim source: Google Data, U.S., July 2016–June 2018. Classification as “Cooking” videos with “Skills” in the title was based on public data such as headlines, tags, etc. and may not account for every such video available on YouTube. Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.