Ch 14: Introduction to Integrated Marketing Communications (IMC)

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Hi, and welcome to this discussion on designing and managing integrated marketing communications. In previous chapters we’ve reviewed product, price, and place concepts. With this chapter we have now moved on to the final marketing “P”: promotions. In this lecture we’ll review promotions concepts including: • Integrated marketing communications and what’s included and • How to develop effective communications Let’s get started!

منتشر شده توسط: Transparency Marketing
تاریخ انتشار: ۳ سال پیش
دسته بندی: آموزشی