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In 2017, the Premier League thought it would be apt to refresh their overall identity and present a new creative vision. MassiveMusic was invited to team up with DixonBaxi to do just this. This resulted in an overarching master theme for the Premier League, which provides them with a contemporary and recognisable soundtrack. On August 8th 2017, due to high demand from Premier League fans, the anthem was released as a single on all digital music platforms. It now has more than 1.000.000 plays on Spotify. Fancy some stats? • Broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people • Over 1.000.000 plays of the anthem since August 2017 on Spotify: https://mssvm.sc/PremierLeagueMusic • Previous PL anthem 119k plays to date since August 2014 • 6,000,000+ social shares of the anthem on YouTube • #1 opening track on Premier League branded Spotify playlists: https://mssvm.sc/PLPlaylist Read more on: https://www.massivemusic.com/en/work/detail/premier-league-rebranding
